Zayum, Truth Central: Back At it Again with

Not to throw subs or anything, but some people are so basic. It makes me salty. If you want to glow up then being fluent in Gen Z is major key. Preach. Learn how to fire shots or tell your bae they betta werk. Or maybe you wanna come thru to get hype. Whatever you do, don’t act thirsty now.

Reading the above, you’ll likely fall into one of two camps: either this is your native language (ok, maybe it’s trying a little too hard; we’ve exaggerated for effect) or this is complete and utter nonsense (in which case, you’re most likely over 25).

For those who fall into the latter camp, our new website may be your lifesaver (clutch, if you will). It’s Urban Dictionary for the next generation—the website is a living, breathing alphabet that breaks down today’s most common Gen Z slang. It features candid and,

A Day in the Life of Big Cat’s Junior Designer

We take a closer look at what it’s like to spend 24 hours in the life of Big Cat’s Junior Designer, Lizzie Owen.

6.30 – 8.30 – These two hours are a bit of a blur as I slowly wake myself up to reality. I spend around 20 minutes drawing (usually for my 100 day project on my commute to work, just to get myself into gear. I find this really relaxing and the day always seems a bit better once I’ve done some sketching.

8.35 – Flick through my emails and have a look at the morning’s intel. I love reading Creative Bloq, Design Week & Fast Company… Twitter is also creatively entertaining so I have a peek at that too. I jot down a to-do list and check on Asana what needs working on (an online tool that my colleagues and I use to keep track of client briefs),

Keeping the buzz going – Big Cat’s 12 tips for marketing your restaurant

Here at Big Cat we specialise in restaurant marketing, having previously worked with Turtle Bay andSan Carlo, to name a few. Using his vast knowledge and experience in this sector, Big Cat MDAnthony Tattum, highlights 12 top tips for maintaining interest in your restaurant after the launch.

Make your busiest times even more busy

A crowd attracts a crowd! If your lunchtimes are busy, work on making them even more of a hub. You want the ripple effect: people telling other people what a great place they’ve been to. Word of mouth recommendations are the most powerful form of marketing, and they’re free!

What’s your second busiest time? Market that next

After maxing on your busiest time, move on to the next successful slot. You’re best to work with what’s already working well.  This second time period should be highlighted to customers during the busiest time via point of sale (POS) offers, as well

Carmen Graf named 2016 Adweek Media All-Star

Every year for the past 30 years, Adweek’s Media All-Star award has honored the most trailblazing media executives in the business. And this year, with little surprise to us, Carmen Graf was named an Adweek Media All-Star. Ask anyone who has worked with Carmen Graf, executive director of GSD&M’s media department, and they’ll tell you why she’s one of the 12 executives in the country to be honored this year.

Adweek saw no oversight into her many achievements such as being named a Media Star of the Future by Newsweek, earning a Silver Effie Award, being named a media finalist at Cannes and being part of the BMW/Graffiti campaign, which Forbes named one of the best social media campaigns of all time.

With her intuitive and creative approach, Carmen exemplifies the quality of charisma required for her capacity of work, and in her 24 years at GSD&M, she has channeled that energy, creativity and forward-thinking to make serious moves for the media department. You’re an all-star, Carmen! Congrats. Learn more about the honor right here.


Artwork by GSD&M designer, Laura Guardalabene

Happy Fathers’ Day

This Sunday many countries all over the world will be celebrating the great men in their lives: fathers! In celebration of these fun, supportive and modern men, we’ve created Father’s Day Truth cards! We recently released an update of our Truth about Moms study, and this time, we’ve included dads into their truth-hunting mix. Here are a few highlights from our findings that we would like to share with you. We hope you enjoy these new insights into this important group of people, and happy Father’s Day!

The post Happy Fathers’ Day appeared first on McCANN Truth Central.


On this rainy first day of summer, we’re happy to at least see the stairwells of our offices looking colourful — moreso than usual. The artist PINS has taken over our halls with brightly painted murals and graphic art prints influenced by a “screen printing aesthetic inherited from his streetwear…

The Best Wave of Your Life

When James Gudgeon is not analysing shopper behaviour at DECIDE., he’s off surfing and I can understand why – it’s apparently highly addictive and one of the most popular board sports ever invented. There are over 20 million surfers in the world, and the number is growing fast.


To celebrate International Surfing day on 20th June (dedicated to the sport of surfing and the surfing lifestyle and the hugely important sustainability of ocean resources), we asked James to give us a tiny insight into his exhilarating sport……

“Picture this.

Deep on the inside behind the rocks Eugene fanning strokes into what can only be described as the best wave you have seen in your life.

With typical ease his slide drop into the pit is seamless and from your shoulder hopping position, the view is sensational.

However, one of the