ICONS ARE BETTER #81: PRINCE

“Today we lost a creative icon” – President Obama.

On April 21st 1958 in Minneapolis, Minnesota the world was given a prolific musical visionary that would go on to win seven Grammy’s and an Academy Award.

Following in the footsteps of his jazz singing mother and song writing father, Prince wrote his first song “Funk Machine” at the age of seven. The visionary artist we know today as Prince cut his teeth in high school playing clubs and parties in the Minneapolis area with his long time collaborator Andre Anderson and cousin Charles Smith. Their early work inspired by the pioneers of Funk, Jazz, and Rock laid the foundation for Prince’s non-confirmative style.

Prince released his first album “For You” in 1978, and became an international sensation in 1982 when he released his ground breaking album 1999. His legacy includes 67 albums (studio, live, compilation, and video), 136

Co-Founder Roy Spence inducted into Advertising Hall of Fame

Reverend Roy. He’s known for co-founding GSD&M in 1971 with partners Judy Trabulsi, Steve Gurasich and Tim McClure, but he’s perhaps best known for his electric and passionate personality. So, it was with joy and pride, yet little surprise, when we learned our fearless leader would be the first Austinite and second Texan to be inducted into the American Advertising Federation’s 67th Annual Advertising Hall of Fame. His accomplishments include bringing on renowned brands like Southwest Airlines, Walmart, AT&T and Charles Schwab to the GSD&M roster, authoring three books, co-founding The Purpose Institute to help companies find their core purpose and values, and even starting his own hot sauce line, Royito’s. But it is Roy’s heart, as President Bill Clinton noted at the induction ceremony, that’s led him to success in advertising, leadership and all aspects of life. We couldn’t be more proud of you, Reverend Roy. Ride At Dawn! 

ICONS ARE BETTER #80: LEVI’S 501s

Icons endure. So, it’s fitting (pun intended) and no surprise that Levi’s 501s have been an enduring icon for over a century.

Daring and rebellious. Maverick and individual. Bold and tough. 501s have accompanied cowboys, rebels, greasers, bikers, punks, blue-collar and desk workers, musicians and artists as they each strike out on their own; pushing the boundaries and living hard. Arguably, there is no icon more symbolic of Western idealism than 501s. Over 125 years, these pants have proved more valuable than state-issued currency and more appealing than any one person’s status as flag-bearer of a cultural movement.

Immune to fickle fashion trends, unbounded by gender, race, or orientation, and tough enough for any test of time; icons endure and Levi’s 501s can’t be ripped.

Chris Robertson – Planning Director, mcgarrybowen Chicago

Why Having a Digital Marketing Strategy is a Big Mistake in 2016

Wow, did I just say that? Yep, I think I did and I would guess hearing those words from a digital marketing expert (humble brag) would seem a bit odd even confusing, however I mean it 100%, You absolutely do not need a digital marketing strategy in 2016!

Let me tell you, I love digital marketing, it’s my passion and every day I get to work in this field is a blessing. I’ve spent many years obsessing over search engines and how they work and as the owner of an agency that provides digital marketing services I can assure you that marketing your business online is critical to your long term success, and that brings me to my point, that is you absolutely need digital marketing, but like the title says it’s a “digital marketing strategy” that you do not need and in fact if you have one you are

How behavioural theory and social media influenced Public Health England’s ‘One You’

Article first published by Marketing on 31.03.2016 

http://www.marketingmagazine.co.uk/article/1389075/behavioural-theory-social-media-influenced-public-health-englands-one-you 

 

This month saw the launch of Public Health England’s One You campaign, a major new initiative that puts the spotlight on adult health, writes Jane Asscher, CEO and Founding Partner at 23red, and co-author of the Change4Life strategy.

It’s a campaign motivated in part by the need to reduce the £11bn we spend each year, via the NHS, treating avoidable illness and disease.

It’s six years since the Department of Health launched Change4Life, starting its long-standing crusade against childhood obesity.

Both brands have a clear aim – to enable and encourage people to make better choices about health. But the world today is very different.

It is almost compulsory today to talk about behavioural theory as part of a campaign strategy, and its teachings are evident in what we have seen to date of