Business books that have shaped my thinking for 2016

Being a small business owner I have found it invaluable to gain insights and ideas from global problems and the challenges faced by other industries and how they overcame them.

As the traffic on roads steadily gets worse and I spend more of my time on the train to London, I have taken to listening to audio books to pass the time but mainly so I don’t feel like I am wasting my life.

There are three books that have affected me the most and have helped shape my thinking for 2016. Naturally I am employing insights and ideas from them at Big Cat. My challenge has been interpreting the theories, ideas and methods to apply them to my agency processes.

My goal is to better integrate creative, marketing and communications strategies as well as services that best serve my team, clients and investors.

Matthew Syed, author of Blackbox Thinking suggests that making

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