Any true Digital Marketer would agree that we dwell within an ever-changing world. Only 3 months into the year, and anyone paying attention to SEO (Search Engine Optimization) can see that things are definitely changing. This has a huge impact on how you should approach the remainder of 2016!
1. User Intent > Keywords = The New Formula!
Gone are the days when a focus on keywords meant successful optimization. In fact, the once impactful strategy of keywords has been on a downward spiral for quite some time. The problem with keywords, is that they simply do not provide optimal results. Well, that is unless they tell you about user intent. Let’s be honest, knowledge of what your visitors intend to search for is what anyone should be utilizing in their optimization. Your strategies should not be stagnant, but instead changing to suit the intent of