23red has helped recruit over 35 partners to join with NHS Blood and Transplant for the second year of the `Sign for Life’ campaign, which runs from 27 February to 13 March 2016 and asks football and rugby fans to “join our team” and sign up to the NHS Organ Donor Register.
On average, three people die each day in need of a transplant and there are around 6,500 people in the UK on the waiting list. Despite a 50% increase in deceased donors over the past five years, there are still not enough organs being donated.
With 23red’s support, NHS Blood and Transplant is aiming to create a revolution in public behaviour in relation to organ donation so that attitudes change and people will be proud to donate, when and if they can.
Developing impactful marketing activity with partners is vital to this