MillerCoors Execs Dish on the State of Craft Beer


MillerCoors has come out swinging against an anti-big beer campaign launched Monday by a craft brewers organization that accuses top brewers of squashing craft beer culture by buying up smaller brands. The campaign by the Brewers Association specifically targets Anheuser-Busch InBevwhich has acquired 10 craft brewers since 2011but MillerCoors is also implicated because it has four craft brand acquisitions under its wing.

Pete Marino, president of MillerCoors’ craft and imports division, called Tenth and Blake, fired back at the Brewers Association in a corporate blog post. “If the number of inbound calls that we are getting is any indication, more and more independent craft brewers are open to the idea, or at the very least exploring their options to partner with a large brewer or financial partner,” he said.

The tussle comes as the craft beer segment shows signs of cooling after years of strong growth. Production volume in the first half of the year grew 5 percent, trailing the 8 percent growth pace set at the same time last year, according to the Brewers Association. MillerCoors craft acquisitions include Revolver, Terrapin, Saint Archer and Hop Valley.

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Sean Combs’ Creative Director on Working with Diddy and Ciroc’s New Campaign


The spot feels like a music video.

There’s a music culture vibe to the creative, but Instagram has changed everything in that you see all facets of people and all sides of who they are. Sean is simultaneously a business man, family man, a creative and mentor, but the personality and feel of those expressions can be very different yet they can all play out across Instagram. What you’ll see is a sense of that across the content. There’s the 30-second lifestyle celebratory version, but within the campaign there are mini-documentaries, words of wisdom, comedy it traverses a whole conversation as if you’re having an actual dialogue and relationship with French and Sean.

Is this ad running on TV?

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Downtime: Santia Nance’s hoop dreams

Richmond Biz Sense

By Jonathan Spiers

When Santia Nance finished college in 2010, she found her life outside of work spinning in circles.

So, naturally, she picked up a hula hoop.

After googling “hooping” and taking a local class, the VCU grad, now a media planner at local ad giant The Martin Agency, found a pastime and passion she’s pursued ever since.

Recently promoted to media planning supervisor, Nance’s workdays are spent in the thick of Richmond’s biggest creative shop, strategizing media placements for ad campaigns for clients such as Land O’Lakes and pudding maker Kozy Shack.

But while her job is in the heart of the creative think tank, Nance said her own creativity comes out when she’s hooping.

“It’s like yoga in a way: it makes you feel at peace, it makes you feel yourself,” she said. “It makes you feel happy, because it’s so nostalgic, and you’re focused on something else versus thinking about other things. You’re just in your zone.”

Active with local hoop group RVA Hoop House, Nance can be spotted spinning hoops around town in group sessions and events such as Inlight Richmond, when she’s encircled with LED-illuminated hoops. She’s performed in theater showcases and in a burlesque show at Gallery5, often under her stage name, Santobella Spark. She’s even picked up fire hooping, spinning a circle of flames to the point that they make a whooshing sound.

“When you’re fire-hooping, you hear it. The rush is to hear it,” she said. “It’s hot!”

A Hampton native, Nance first picked up on hooping in high school, motivated in part by an unlikely source: Hilary Duff as Lizzie McGuire.

“For some reason I was obsessed with the Disney Channel in high school. (Duff) did this thing where she was a rhythmic gymnastics person or something, and she threw the hula hoop in the air, did a cartwheel and then caught it. I was like, ‘I’m going to do that!’”

After graduating from VCU with a degree in creative advertising, Nance revisited the activity when she found herself idle outside of a part-time job with Radio Disney.

“I was real bored. I didn’t have a job really. I was like, ‘What do I do?’” Nance said.

“In 2010, I just made it up in my head that this has to be a thing, so I googled it. That’s when I found my hoop mama, Stacey Firefly,” she said. “She’s one of the originators in Richmond who was hula hooping.”

Nance signed up for one of her now-mentor’s classes at Dogtown Dance Theatre, and she’s been hooping ever since.

“It was Oct. 13, 2010 – my hoopiversary. That’s a real thing,” she said, laughing.

Watch Santia Nance Hooping Outside The Martin Agency

When she’s not spinning her hoops or dancing in circles of flames, Nance said she’s found joy in her work at The Martin Agency since joining the firm in 2013, specifically planning digital media placements for campaigns.

“We have to figure out where the best place is to put the advertising,” she said. “Not necessarily just thinking about is it on TV or a magazine or a website; it’s usually which website, which TV show, which time, what makes the most sense and what’s the cheapest and what’s going to actually get people to do what you want them to do. A lot goes into that thinking.”

Focused on strategy at work, Nance said she releases her creative side out of the office in her performances, which she choreographs herself.

“I try really hard to come up with something unique for each event,” she said.

And when she’s not performing onstage as Santobella Spark, Nance said she helps “spread the hoop love” in group hooping sessions and community outreach events, helping first-timers pick it up and pinpoint difficulties.

Laughing, she said: “People call me the hoop whisperer.”

Watch Santia Nance Hoop With Fire

Start spreading the news: GM’s self-driving cars head to New York

In the United States, at least, the single most challenging terrain for self-driving cars may be New York City, where the traffic snarls are legendary, the pedestrians blithely disregard DON’T WALK signs, and there are fresh surprises on every block of every street. Thanks to an agreement with New York State, GM will be the …

In the United States, at least, the single most challenging terrain for self-driving cars may be New York City, where the traffic snarls are legendary, the pedestrians blithely disregard DON’T WALK signs, and there are fresh surprises on every block of every street. Thanks to an agreement with New York State, GM will be the first company to test self-driving vehicles—a fleet of electric Chevy Bolts—in the city, in a geofenced section of lower Manhattan.

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Start spreading the news: GM’s self-driving cars head to New York

In the United States, at least, the single most challenging terrain for self-driving cars may be New York City, where the traffic snarls are legendary, the pedestrians blithely disregard DON’T WALK signs, and there are fresh surprises on every block of every street. Thanks to an agreement with New York State, GM will be the …

In the United States, at least, the single most challenging terrain for self-driving cars may be New York City, where the traffic snarls are legendary, the pedestrians blithely disregard DON’T WALK signs, and there are fresh surprises on every block of every street. Thanks to an agreement with New York State, GM will be the first company to test self-driving vehicles—a fleet of electric Chevy Bolts—in the city, in a geofenced section of lower Manhattan.

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Ikea Picks Anomaly Amsterdam For Global Sustainability Work


Ikea is hiring Anomaly Amsterdam after a pitch to lead a global advertising push, thought to be the first in the Swedish retailer’s history.

Anomaly has a three-year contract to work closely with global and regional Ikea marketers and potentially with some local agencies in a bid to drive a new sustainability agenda for the brand.

Ikea began talking to agencies in February as it searched for a partner to develop a global positioning campaign for both corporate and consumer communications. Local agency relationships will remain unaffected.

Continue reading at AdAge.com

Watch the Newest Ads on TV From Citi, Google, Modelo and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A father and daughter bond over stargazingand Oreosin an Oreo ad. A middle-aged man enjoys an impromptu, low-key joy ride in a supermarket parking lot (spoiler: a shopping cart is involved) in a Citi spot. And a Google commercial focuses on a pair of flour-covered handshands that are busy preparing fried chicken in a kitchento make a point about how, well, handy the voice-activation feature of its Google Home device can be.

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Accenture Interactive Grabs Another Ad Agency, Buying France’s Altima


Accenture Interactive is in final negotiations to buy Paris-based digital commerce agency Altima in the company’s latest aggressive move into the agency space.

The 370-person Altima agency creates and adapts experiences for e-commerce, mobile and in-store commerce, and has offices in France, Canada, China and the U.S.

“Experiences are where brands win and lose customers, today more than ever,” says Anatoly Roytman, Accenture’s global digital commerce lead and head of Accenture Interactive Europe, Africa, Middle East and Latin America.

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Mattress CEO calls for regulation of online review sites: “a freight train out of control”

Joe Alexander, CEO of the mattress company Nest Bedding, is calling for FTC action in response to the hidden, ballooning costs of digital marketing in the mattress space. “Honestly, the FTC has to step in at some point and make review sites divulge what they are paid for each bed or brand,” Alexander says in Fast …

Joe Alexander, CEO of the mattress company Nest Bedding, is calling for FTC action in response to the hidden, ballooning costs of digital marketing in the mattress space. “Honestly, the FTC has to step in at some point and make review sites divulge what they are paid for each bed or brand,” Alexander says in Fast Company‘s feature story on mattress marketing today. “The industry is a freight train out of control.”

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