Hot Jobs @360i: Coast to Coast

Did you know 360i has offices in New York, Chicago, LA, and Atlanta? Yep, that’s right. Whether you want to escape to Coney Island this summer, grab a slice of deep-dish pizza, walk the pier in Santa Monica or catch a Braves game, we’ve got you covered coast-to-coast.

If you want to join our team, apply to one of the open positions listed below. Or visit our careers page to view more openings.

Analyst, Digital Analytics (New York, NY) – The Digital Analytics Analyst will assist in efforts to transform data and reporting into insights, recommendations, and results. This person will go beyond reporting, peel away the layers of data, and suggest constructive marketing test and competitive opportunities to improve business performance on a regular basis. In addition, the Analyst will solve problems with internal and external clients on data issues, as well as produce visuals and presentations for summary trend statistics. This role requires six months to two years of related Media industry experience.

Associate Account Manager (Chicago, IL) – We are looking for a dynamic, enthusiastic Associate Account Manager to join our growing team. This person values processes and timelines and should exhibit a deep interest in search and digital marketing. Working with a large team with a lot of moving parts, this role will require a detail-oriented mindset and the ability to multitask. The ideal candidate is curious to understand how to work across inter-disciplinary teams, is supportive of projects with tight timelines and maintains a positive and fun attitude. Ultimately we need a highly motivated individual who will bring their own ideas to the table to support creative, effective and efficient communications and processes.

SEO Strategist (Atlanta, GA) – This role requires a deep understanding of organic search engine optimization, a natural sense of curiosity, and proven experience in developing SEO strategies. The SEO Strategist will translate clients’ business goals into successful search engine optimization strategies, perform technical site analysis, competitive/keyword research, and link analysis. They will also be responsible for optimizing various site elements, including site structure, content based marketing campaigns and guiding the development of reports which highlight the qualitative and quantitative trends from ongoing SEO efforts. This person must be well spoken and have 4+ years of SEO experience.

Director, Paid Social (Los Angeles, CA) – We are looking to find an individual with paid social expertise, demonstrating passion and thought leadership for the channel. This person will drive paid social strategy development and oversee its flawless execution for one of the world’s leading retail brands. The ideal candidate must have 6-8 years of paid social/display campaign management, with other digital media channel experience a plus. The Director is a team leader and will lead a group of paid social media professionals, and will also work hand-in-hand with our clients on channel strategy and across disciplines internally to effectively deliver excellence.

Copywriter Intern (New York, NY) – Are you delightfully and authentically weird? A human that enjoys all things verbal? The person who comes up with the least expected idea in the room? We’re looking for you. As a Copywriter intern, you’ll be responsible for anything from concepting ideas to creating and executing headlines, scripts and write-ups. We’re seeking the kind of good-vibes-only creative, dad jokes acceptable and semi-encouraged, pun jokes less accepted and rarely encouraged (unless they’re damn good and then heavily celebrated). You will be responsible for original integrated concepts, concise and convincing writing, and grammatical and material accuracy. You remain current on industry trends and technology including emerging digital advertising capabilities and mediums. The ideal candidate has strong copywriting skills reflected in a current portfolio of school assignments.

View more job openings on our careers page.

The post Hot Jobs @360i: Coast to Coast appeared first on 360i Digital Agency Blog.

This Startup’s Expansion Could Pave the Way for More Innovative Retail


As consumers grow weary of basic stores, one modernized retail concept is sailing forwardwith the help of a ferry motor.

The New Stand, the 18-month-old shop developed by Mother New York co-founder Andrew Deitchman, is planning an expansion beyond its stationary stores into New York City’s new ferry fleet. Earlier this year, the New Stand signed a six-year contract with ferry operator Hornblower Cruises & Events to open 90-square-foot concession-type stores on all 20 boatsthe first two, servicing the Rockaways and East River, will begin running on Monday.

The new locations will sell refreshments like cold-brew coffee, wine, beer and liquor, as well as sandwiches from trendy New York brands. The best part for the retailer thoughit has a captive audience that can’t go anywhere.

Continue reading at AdAge.com

Digital Marketing For Nonprofits: A Mini Series

Digital marketing for non profits can be tough. How do you advertise without any money? To raise awareness and lift overall traffic and donations can take a substantial amount of money for any business. However, when a company solely relies on awareness to stay afloat, there’s a lot at stake.

In this 5 part mini series, we’ll go through different tactics that you can use to market your charitable organization without breaking the bank.

Part One: AdWords

Many organizations don’t want to use pay-per-click advertising for the reason that it is… pay-per-click. Paying for each click? No, thank you. But, what a lot of charities aren’t aware of is that Google AdWords offers grants of up to $10,000 USD a month for non profit organizations.

Of course, Google isn’t just throwing money away — nonprofits have to go through an application process. In order to be eligible, nonprofits must hold a valid charity status, acknowledge Google’s certifications for nondiscrimination, and have donation receipts. Nonprofits must also have a live website with a strong amount of content, as you are driving users to your website after an ad is clicked.

Specifically, for Canadian charities and nonprofit organizations, you must also hold an account with Techsoup. Techsoup is a great program that enables charities and nonprofits to have access to a wide range of different technologies and learning resources. Whether you are looking for an AdWords grant or not, this is a resource I strongly encourage using. Techsoup will help validate your AdWords grant account and verify that you have the charitable status that the AdWords grant requires. There is no cost to registering for a Techsoup account, and it will only take up to 48 hours to be verified once all the information is completely filled out.

It’s important to note here that there are certain organizations that are not eligible for AdWords Grants. For example, government organizations, hospitals and medical groups, and schools are not able to receive this grant.

To start the application process through AdWords, proceed to Google’s application page.

Once the application process is complete and you’ve been approved to move forward, there are two types of accounts that you can proceed with:

  1. AdWords Express: If you’ll be managing your AdWords account yourself, I suggest going with an AdWords Express account. This account can be set up in a short amount of time and does a lot of the work for you. You simply have to pick your audience targeting (location), write one ad, and set a daily budget. This account will choose keywords for you and populate the rest of the information. This is a more hands-off account, so if you don’t have a lot of time to manage and optimize, I suggest this type of AdWords account.
  2. AdWords: This type of account has great tools for targeting and includes more features than the express account — however, it does take an ample amount of time to set up and manage. This is the type of account that is better left to an agency to set up and manage, unless you’re well versed in AdWords and have time on a daily basis to go in and make optimizations. With this type of account, you can create different campaigns, ad groups, choose your own keywords, make your own bids on a keyword level, create different ad extensions, and set specific modifiers based on location, time, device, and more. This type of account allows complete granularity, which will help serve your ad to the right people.

There are some limitations with using Google Ad Grants. Some of the terms include:

  • Ads must be entirely text based. No videos or images are allowed with Google Ad Grant accounts
  • Ad grant accounts will have their ads displayed lower on the page. This means that accounts that pay without grants will take the top spots above the fold
  • All campaigns have to be keyword targeted
  • The maximum cost-per-click that you can spend on a single keyword within the auction is $2.00 USD
  • The maximum grant that you can receive on a monthly basis is $10,000 USD

You must also follow a few rules to stay qualified each month for the grant:

  • Link ads to the main domain that was approved during the qualification process
  • Log into the account once a month
  • Make at least one change to the account every 90 days. These changes can include changing bids, ad copy, extensions, and so on. Any change on the account will count towards this rule
  • Ensuring that the ads and keywords match the services and programs that you offer
  • 100% of the proceeds made through AdWords must go to the program you offer
  • Ads cannot link to pages that are resource pages — i.e., majority of the page links to other websites
  • Ads cannot offer any financial products, such as credit cards
  • Ads cannot request donations of property, such as cars. This is important to note as many charities work with the donation company, Donate a Car Canada. This must not be mentioned within the ad copy but is okay to have on the landing page
  • Your landing page cannot display Google AdSense ads or other Google affiliate links

Google Ad Grants are a great offering for any non-profit organization that has a tight budget and is looking to get started with advertising and create brand awareness. We have seen great successes with a number of non-profit organizations spreading their cause with the Google Ad Grant system.

For part two of this mini series, I’ll be discussing social media tactics for nonprofits. Stay tuned!

The post Digital Marketing For Nonprofits: A Mini Series appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog.

Exclusive: First Look At The Mirando Corporation’s Mysterious “Super Pig Project”

Organic food and research company the Mirando Corporation recently announced the winner of its Super Pig Project, a 10-year campaign that placed 26 piglets with 26 farmers worldwide with the intention of isolating one pig that will go on to feed the world.

“I am exceptionally proud of our bold, new initiative, the Super Pig Project!” says Lucy Mirando, the CEO and public face of the Mirando Corporation, in a memo. “Ten years in the making, these beautiful Super Pigs will be an awesome addition to the Mirando line of wholesome, organic foods you and your family enjoy every day.”

The Super Pig Project was developed under the Mirando Corporation’s research arm Mirando Tranformatives and the Mirando Animal Wellness Center. According to Mirando, her company’s aim is to create sustainable and ethical conditions for raising animals, with a recent focus on pigs. Mirando explains her company’s vision in an exclusive video for Fast Company.

The winner of the Super Pig Project is a creature hailing from South Korea named simply “Okja.” And if that name sounds oddly familiar, it’s probably because you’re more likely to read more about little Okja in your Netflix queue than in a science journal.

Yes, it’s true–the Super Pig Project doesn’t actually exist. And, yes, Lucy Mirando does bear a striking resemblance to Tilda Swinton in a platinum wig because she is, in fact, Tilda Swinton in a platinum wig. And Okja is, of course, an upcoming Netflix film directed by Korean cult filmmaker Bong Joon Ho (Snowpiercer, The Host, Mother).

As stated on Netflix’s site: “The film follows Mija, a young girl who must risk everything to prevent a powerful, multinational company from kidnapping her best friend–a massive animal named ‘Okja’”–with Swinton playing the leader of said company, Lucy Mirando.

It’s a character the Netflix marketing team believes is bold enough to live beyond the screen. In a run up to the film’s June 28 premiere date, Kyle Christensen, marketing and social manager for Netflix Original Series and Film, is leading a multilayered campaign, starting with the Super Pig Project site and a Twitter account for Mirando.

“Some of the things that are portrayed in the movie are very real to what we deal with today, especially in this food industry. This was our way to establish this character–she’s definitely a little bit out there and in her own world, which I think we can all relate to when it comes to these big powerful CEOs,” says Christensen. “What this does is help to provide people with an avenue in without taking it too seriously.”

The campaign will roll out features that mimic the story arc of the film. In the beginning, Mirando’s vision doesn’t seem all that bad: providing organic food with as minimal of an environmental footprint as possible, as evidenced in the infomercial above. But, you guessed it, things aren’t as they seem. Mirando’s true manipulative nature and ulterior motives are eventually revealed, which will mirror an upcoming element of Okja’s marketing strategy.

“We’re not just doing normal linear assets that a trailer would provide, per se,” Christensen says. “Essentially, we’re trying to be a little bit more creative than you would see traditional film marketing.”

Get to know Mirando better here and learn more about the Super Pig Project here.

Exclusive: First Look At The Mirando Corporation’s Mysterious “Super Pig Project”

Organic food and research company the Mirando Corporation recently announced the winner of its Super Pig Project, a 10-year campaign that placed 26 piglets with 26 farmers worldwide with the intention of isolating one pig that will go on to feed the world.

“I am exceptionally proud of our bold, new initiative, the Super Pig Project!” says Lucy Mirando, the CEO and public face of the Mirando Corporation, in a memo. “Ten years in the making, these beautiful Super Pigs will be an awesome addition to the Mirando line of wholesome, organic foods you and your family enjoy every day.”

The Super Pig Project was developed under the Mirando Corporation’s research arm Mirando Tranformatives and the Mirando Animal Wellness Center. According to Mirando, her company’s aim is to create sustainable and ethical conditions for raising animals, with a recent focus on pigs. Mirando explains her company’s vision in an exclusive video for Fast Company.

The winner of the Super Pig Project is a creature hailing from South Korea named simply “Okja.” And if that name sounds oddly familiar, it’s probably because you’re more likely to read more about little Okja in your Netflix queue than in a science journal.

Yes, it’s true–the Super Pig Project doesn’t actually exist. And, yes, Lucy Mirando does bear a striking resemblance to Tilda Swinton in a platinum wig because she is, in fact, Tilda Swinton in a platinum wig. And Okja is, of course, an upcoming Netflix film directed by Korean cult filmmaker Bong Joon Ho (Snowpiercer, The Host, Mother).

As stated on Netflix’s site: “The film follows Mija, a young girl who must risk everything to prevent a powerful, multinational company from kidnapping her best friend–a massive animal named ‘Okja’”–with Swinton playing the leader of said company, Lucy Mirando.

It’s a character the Netflix marketing team believes is bold enough to live beyond the screen. In a run up to the film’s June 28 premiere date, Kyle Christensen, marketing and social manager for Netflix Original Series and Film, is leading a multilayered campaign, starting with the Super Pig Project site and a Twitter account for Mirando.

“Some of the things that are portrayed in the movie are very real to what we deal with today, especially in this food industry. This was our way to establish this character–she’s definitely a little bit out there and in her own world, which I think we can all relate to when it comes to these big powerful CEOs,” says Christensen. “What this does is help to provide people with an avenue in without taking it too seriously.”

The campaign will roll out features that mimic the story arc of the film. In the beginning, Mirando’s vision doesn’t seem all that bad: providing organic food with as minimal of an environmental footprint as possible, as evidenced in the infomercial above. But, you guessed it, things aren’t as they seem. Mirando’s true manipulative nature and ulterior motives are eventually revealed, which will mirror an upcoming element of Okja’s marketing strategy.

“We’re not just doing normal linear assets that a trailer would provide, per se,” Christensen says. “Essentially, we’re trying to be a little bit more creative than you would see traditional film marketing.”

Get to know Mirando better here and learn more about the Super Pig Project here.

These Are The 3 Traits Of Bosses That Everyone Wants To Work For

People don’t work for companies; they work for people–namely, their bosses. In a recent employee report done by workforce engagement software provider TinyPulse, 1,000 working Americans were asked what one thing they wished they could change about their manager, and the second most popular answer was to have their manager quit. Ouch.

“We know that people don’t leave companies; they leave their bosses. If you want to attract talent that will stick around, then you’ll want to do whatever it takes to increase your magnetism,” says Roberta Chinsky Matuson, leadership consultant and author of The Magnetic Leader: How Irresistible Leaders Attract Employees, Customers, and Profits.

A magnetic leader is someone who attracts and retains great talent. If you’ve ever had the opportunity to work for a magnetic leader, then you know how much of an impact he or she can make on your productivity, attitude, and engagement, says Chinsky Matuson. “When he or she asks you to do something, you do it,” she says. “You’ll follow this person to the ends of the earth or to their next job.”

While a handful of leaders are born magnetic, the good news for the rest of us is that this type of leadership can be taught, but you’ll most likely have to teach yourself. “Most managers these days are tossed into management with little more than a prayer,” she says. “Management training programs went the way of full reimbursement for health care premiums. You have to invest in yourself and do the work that’s required to make this transformation.”

Here are the three traits magnetic leaders have in common, and how you can learn to possess them, too, says Chinsky Matuson:

Authenticity

Magnetic leaders don’t try to be someone else, nor do they change who they are based on office politics, says Chinsky Matuson. “They are true to themselves and are honest in their dealings with others,” she says. “They are not afraid to share their mistakes or shortcomings.”

To bring an authentic and trustworthy leader, you need to be truthful. That can take courage, but it’s worth it. A 2017 Trust Barometer survey done by the PR firm Edelman found that trust in CEOs in the U.S. has reach an all-time low.

Be willing to admit that you don’t know everything. “The people you oversee deserve the truth from you, including the fact that you are also a work in progress,” says Chinsky Matuson.

It also helps to share your backstory, such as your professional journey and history with your company. “We tend to look at people who have risen to a certain stature in their careers and forget they weren’t always at the top of the food chain,” adds Chinsky Matuson. “Sharing your backstory is a way for leaders to make a deep connection with their people, which can lead to a more trusting relationship.”

Vision

Visionary leaders are the dreamers who make us realize anything is possible, says Chinsky Matuson. “They have a vivid imagination that inspires others to get on board and come along for the ride,” she says. “Instead of asking the question, ‘Why?’ they ask, ‘Why not?’”

To assess where you are on the visionary scale, ask yourself these three questions:

  1. Am I focused on everyday tasks or long-term outcomes?
  2. How often do I take time out of my day or week to think about the future?
  3. Who in the organization has potential that is not being realized, and what can I do to help unleash it?

Your answers will help you realize in which areas your vision may be lacking. Then plan to correct it by reassessing your schedule and reevaluating your team.

Selflessness

Leadership is a service business, and service comes with sacrifice, says Chinsky Matuson. “Magnetic leaders put the needs of their people in front of their own,” she says. “And who wouldn’t find that irresistible?”

To become more selfless, ask yourself these three questions:

  1. Are people following me because of what I can do for them, or are they doing so because of what I can do to them?
  2. Do I take more than I give?
  3. What have I done today to put others before myself?

Being selfless requires you to shift your mind-set, and it’s one of the hardest things you’ll do as a leader, says Chinsky Matuson. “It’s human nature to take the quickest path to fame and fortune,” she says. “Think for a moment about what you’d like your legacy to be. Do you want to be known as the person who served his people well, or would you prefer to be remembered as that crappy, selfish boss a former employee is now writing a book about?”

Then focus on your employees’ concerns. “[You] also have to give more consideration as to how they can help their people achieve their hopes and dreams, and be willing to do what it takes to make this so,” says Chinsky Matuson.