Want To Be More Creative And Successful? Fight The Urge To Focus

A wandering mind can be an asset if you learn how to use it.

In 1987, Mark Frauenfelder read an article in Whole Earth Review about the indie magazine revolution and thought to himself, “I’ve got to do a zine.” The next year, he and his wife started Boing Boing, a pop culture and technology publication. Frauenfelder was a mechanical engineer at the time; when Boing Boing launched in 1995 (first in print and then online), he kept his job in the disc-drive industry—and this was after he had joined the editorial team at Wired magazine two years earlier.

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Pride in London – ‘Love Happens Here’ This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, we have launched a multi-media campaign with Pride in London, […]

Watch the Newest Ads on TV From Miller Lite, Serta, PGA Tour and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Miller Lite continues its product-focused approach, as first reported in Lowdown: The Story Behind Miller Lite’s New Tagline, with a spot that showcases a can of the beer as it’s cracked open and served up at a sports game. Serta gives those who are stressed, overworked and soldiering through life the hope of a peaceful place “where deadlines and duties disappear” — a mattress fitted with its iComfort Sleep System. And the PGA Tour promotes the upcoming Presidents Cup, which will be held for the first time under “the watchful eye of Lady Liberty,” at Liberty National golf course with views of the Statue of Liberty and Ellis Island.

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The UN Believes Ads Can Turn the Tide in Long-Losing War for Gender Equality

In a world of doubters, someone still believes in the power of advertising: The United Nations.

The UN Women organization came to Cannes this week to convene a sort of Security Council of the ad industry, including many of its biggest-spending marketers, three of the biggest agency holding companies, digital duopolists Facebook and Google, Alibaba, and more. The idea is that advertising can do what more than two decades of UN proclamations, local laws and good intentions haven’t — spur real progress on gender issues.

“No country in the world has achieved gender equality, even though we have big initiatives and laws passed,” said Phumzile Miambo-Ngcuka, executive director of UN Women in an interview. “Changing laws didn’t do much to change cultural norms. Advertising has skill in behavior change.”

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The Newest Burger At Sonic Blends The Beef With Mushrooms So You Eat Less Meat

Want people to eat a little less meat? Fill the burger with something else (that tastes as good).

The menu at Sonic Drive-In–a fast food chain that launched in the 1950s, where some servers still deliver food on roller skates–contains the standard burgers and fries and milkshakes that it always has. But if you visit certain restaurants in August, you’ll also have the option of the Slinger: a beef burger that’s made partly with mushrooms.

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Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers’ suspiscions in a study titled “The End of Advertising As We Know It.” In it, the analyst firm argues the current backlash against major publishers and ad networks, including Google and Facebook, comes “as advertisers re-examine their digital spend and demand more transparency.”

This has been a long time coming, and what follows is clear: advertisers must confront the issue of fraud from all angles — the buy side and the sell side. This must also include a clear-headed assessment of traffic verification services delivered by outside companies.

An honest look at traffic verification practices reveals a deeply disturbing conflict of interest, in that their business model rests entirely on scoring as many impressions as possible as either “good” or “bad.” In other words, these verification companies are incentivized to keep impression volumes up — not to solve the underlying fraud issues, which would naturally reduce the number of impressions scored.

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