The inside story x 3: What can blockchain do for us?

In the The inside story x 3 series, experts from the Plan.Net group regularly explain a current topic from the digital world from different perspectives. What does it mean for granny, and for an agency colleague? And what does the customer – in other words, a company – get out of it?

Der Beitrag The inside story x 3: What can blockchain do for us? erschien zuerst auf Serviceplan Blog.

BET Awards 2018 live stream: How to watch the red carpet and ceremony without a TV

DJ Khaled tops the list of nominees with a total of six.

Raise a glass to the perpetuity of awards season, because the BET Awards are happening tonight at the Microsoft Theatre in Los Angeles. Viacom-owned BET Networks will broadcast the event, with red carpet coverage beginning at 6 p.m. ET (3 p.m. Los Angeles time). Oscar-winning actor Jamie Foxx will host the ceremony, which is set to begin at 8 p.m. ET.

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These Red Hen restaurants settle it: Online mistaken identity is out of control

What happens when online mobs get it wrong?

Imagine this scenario for a moment: You own a restaurant called the Red Hen, you’re minding your own business, and you wake up one day to a torrent of vicious online rants directed against your establishment—not because of something it did, but because it happens to share the same name of an unaffiliated restaurant embroiled in controversy.

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Everyone suffers when you apologize for asking questions

“There are no stupid questions, so please ask away!” is a common mantra that’s often ignored. Prefacing your question with “sorry” doesn’t exactly help.

I was teaching a class recently when somebody raised his hand to ask a question. After I answered it, then he asked a follow-up, which I responded to as well. Both times, he apologized for asking those questions, despite my assurances that questions are important.

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    How Moments Are Moving People In More Ways Than The Messages

    How Moments Are Moving People In More Ways Than Motivational Event Messages
    <p>From mindfulness and meditation to movement and meals, events and activations are doing more than ever to keep attendees active, engaged, and healthy. Below are four ways that the meetings and events industry is embracing the hottest emerging health and wellness trends.
    </p>
    <h3>Morning Movement</h3><figure data-type=”image”><a href=”/webhook-uploads/1529779327034/yogaevent.jpg”><img data-resize-src=”http://madrogator.com/wp-content/uploads/2018/06/qYs0JKPA7zMOupXMkRn_hUPYhLE6cHsMXDVrCpjqIHT5J9fX7w4_grSTQORSYe-tgPTc3-m5SoXPnMLun4IlfN4yI62teA” src=”http://madrogator.com/wp-content/uploads/2018/06/qYs0JKPA7zMOupXMkRn_hUPYhLE6cHsMXDVrCpjqIHT5J9fX7w4_grSTQORSYe-tgPTc3-m5SoXPnMLun4IlfN4yI62teA=s1200″></a><figcaption>Morning Yoga at the annual World Domination Summit in Portland, OR</figcaption></figure>
    <p>Event organizers have come to realize the importance of kickstarting your attendee’s day well before the morning session begins.
    </p>
    <p>By offering facilitated workouts in the waking hours of the day, you can ensure that by the time someone walks into the general session, their coffee-clutching grogginess is long gone and instead, they have already broken a sweat, met some new people, got the brain synapses firing in early morning conversations, and will be riding adrenaline-induced endorphins straight to their seat.
    </p>
    <p><a href=”https://www.imexamerica.com/” target=”_blank”>IMEX America</a> has begun the annual <a href=”https://www.bizbash.com/inaugural-goop-health-summit-held-june-los-angeles-featured/gallery/211868″ target=”_blank”>IMEXrun</a> which is a morning 5k straight through the Las Vegas strip, and more than 450 conference attendees chose to participate.
    </p>
    <p>More than 300 men showed up at 6 AM for an hour-long grueling PT session at the <a href=”http://wakeupwarriormovie.com/” target=”_blank”>Warrior</a> Wealth Leadership and Business Summit in Huntington Beach, CA last week (myself included). The conference didn’t start until 9 AM, but a high-intensity circuit of burpees, squats, bear crawls, and partner wheel barreling set a perfect tone for the rest of the day.
    </p>
    <p>And at Propel’s <a href=”http://www.propelcolabs.com/” target=”_blank”>CO:LABS Fitness Festival</a>, the electrolyte water company facilitated two-day workout classes coast to coast as part of a campaign combining fitness, music, <a href=”https://www.bizbash.com/dont-forget-dessert-course-14-wellness-focused-event-catering/gallery/211902″ target=”_blank”>brand activations</a>, and hydration.
    </p>
    <p>It’s time to find a way to weave fitness into your event experience.
    </p>
    <h3>Fit and Focused Meal Offerings</h3><figure data-type=”image”><a href=”/webhook-uploads/1529779020750/fitfoods.jpg”><img data-resize-src=”http://madrogator.com/wp-content/uploads/2018/06/GHma933doPaHJHIlTBCbyAeKcHOw0aMh07ASLHNk-DNXOsrzwCPP2PKSKk28hvxgyxqkOpJiTF2innf6zf2XD__CnP4″ src=”http://madrogator.com/wp-content/uploads/2018/06/GHma933doPaHJHIlTBCbyAeKcHOw0aMh07ASLHNk-DNXOsrzwCPP2PKSKk28hvxgyxqkOpJiTF2innf6zf2XD__CnP4=s1200″></a><figcaption>Wolfgang Puck Caterings’ spa-water hydration station</figcaption></figure>
    <p>Soon gone are the days of your standard cookies and coffee station.
    </p>
    <p>Well, maybe cookies and coffee will stick around for a while, but you will also be seeing more fresh fruits, veggie platters, smoothie bars, brain-boosting nuts and seeds, and farm fresh organic health foods making their way into events.
    </p>
    <p>Vegan, vegetarian, and gluten free meal options are basically required these days, and hydration stations are as important as the bar. Speaking of the bar, have you ever tried a <a href=”http://observer.com/2017/06/goop-wellness-summit-los-angeles-menu/” target=”_blank”>collagen martini</a>? Maybe, if you were at Gwyneth Paltrow’s <a href=”https://fashionista.com/2018/06/gwyneth-paltrow-goop-wellness-summit-2018-review” target=”_blank”>Goop Wellness Summit</a>.
    </p>
    <p>The reason for more veggies and less cake? It’s not just because consumers are getting more health-conscious on the whole. Think about how you feel when you’ve eaten too much fried food or too many sweets. Not so great right?
    </p>
    <p>Providing healthier food options to your event attendees will keep their energy levels from crashing mid-way through the day, as well as keep their confidence levels and willingness to engage in brand activations or <a href=”https://www.c2montreal.com/post/brain-dating-and-the-modern-conference-goer/” target=”_blank”>brain dates</a>, high.
    </p>
    <h3>Mindfulness Is Having A Moment</h3><figure data-type=”image”><a href=”/webhook-uploads/1529781959728/guidedmeditation.jpg”><img data-resize-src=”http://madrogator.com/wp-content/uploads/2018/06/e5kMMOD5BqIrXgXnyRYu7-lPPfnvZGuDaZoF6oLADwGOHOu7JYnbuCyDVmmXeCrUCBW3UCNlLnkd6b_sAlUNDtrQ2ba8″ src=”http://madrogator.com/wp-content/uploads/2018/06/e5kMMOD5BqIrXgXnyRYu7-lPPfnvZGuDaZoF6oLADwGOHOu7JYnbuCyDVmmXeCrUCBW3UCNlLnkd6b_sAlUNDtrQ2ba8=s1200″></a><figcaption>Guided morning meditation at A-Fest Mykonos, Greece</figcaption></figure>
    <p>As more and more people <a href=”https://www.mindbodygreen.com/articles/wellness-trends-2018″ target=”_blank”>turn away from technology</a>, meditation and mindfulness practices are picking up steam.
    </p>
    <p>Take the invite-only <a href=”https://www.afest.com/” target=”_blank”>A-Fest</a> for example. A-Fest brings together entrepreneurs, artists, athletes, coaches, and more in 5-star paradise locations twice a year to explore personal and professional transformation topics. In addition to the speaker sessions, break out workshops, and crazy parties, A-fest places huge emphasis on introspective reflection and offers time and space each morning for attendees to indulge.<br>
    </p>
    <p>People are craving time away from their smartphone, away from their laptop, from their social media and emails. But most people won’t give themselves that break. Creating space in your event itinerary for attendees to relax, reflect, and intentionally embrace tech-less time will result in greater connection both with fellow attendees and your event.
    </p>
    <h3>Don’t Forget To Rest</h3>
    <p>Better food choices, more facilitated fitness options, and offering moments of mindfulness will 100% have your conference-goers feeling more energized and enthusiastic about your event. But remember not to pack the schedule too much. People need to sleep.
    </p><figure data-type=”image”><a href=”/webhook-uploads/1529782936308/greggssleeping.jpeg”><img data-resize-src=”http://madrogator.com/wp-content/uploads/2018/06/CkFXZc5N4SvEPFfC6PUFbuLMkQowVTcpRGt02kTxTAZA_iBEjXo4LjFp4CQ-5BK89w0Ipw1AoYWxuwMssmklNi7eLx1z” src=”http://madrogator.com/wp-content/uploads/2018/06/CkFXZc5N4SvEPFfC6PUFbuLMkQowVTcpRGt02kTxTAZA_iBEjXo4LjFp4CQ-5BK89w0Ipw1AoYWxuwMssmklNi7eLx1z=s1200″></a><figcaption>Greggs coffee sleep pods</figcaption></figure>
    <p>London-based coffee company, Greggs, recently promoted its new flat white drink with several coffee shaped sleeping pods. <a href=”https://www.trendhunter.com/trends/flat-white-coffee” target=”_blank”>The campaign</a> tested the theory that a power nap after consuming caffeine would actually boost your energy levels. Whether that’s true or not, it’s nice to see even a coffee company promoting restfulness.<br>
    </p>
    <p><a href=”https://www.mindbodygreen.com/articles/wellness-trends-2018″ target=”_blank”>Sleep optimization</a> has becomes a number one priority for top producers and successful influencers. If you’re attendees aren’t rested, they’ll never be ready.
    </p>

    Coming soon to cities: one transit app to rule them all

    For commuters in Chicago, Boston, LA, and New York, Cubic’s new app will let you buy tickets for multiple different transit systems in one place, so you can easily plan trips that don’t involve a car.

    If someone living in Logan Square, the hip Chicago neighborhood in the northwest side of the city, wants to head out to the suburb of Naperville one day to pay a visit to her family without taking a car, she has a multi-step journey ahead of her. She could get on the Chicago L’s Blue Line, which would deposit her downtown, where she could either walk 15 minutes or catch a bus to Union Station. Or, if she felt like it, she could hop on Divvy, the city’s bike share system and ride all the way to the station. Still, she’d have to buy a separate ticket for the commuter rail line out to the suburbs.

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    Omnicom upsets WPP’s 7-year run as Cannes Lions holding company of the year


    Omnicom took the top holding company prize at the 65th Cannes Lions International Festival at the final awards ceremony Friday night, unseating WPP, which has earned the honor since it was introduced in 2011.

    Omnicom had an impressive showing at this year’s festival, bolstered in part by the success of Apple, a marketer that previously shied from events like Cannes, but had a big presence this year. TBWA/MAL helped to create much of the company’s winning work. It earned six honors, including a Grand Prix for “Welcome Home,” the short film directed by Spike Jonze and starring FKA Twigs, which also earned multiple Golds in Film and Film Craft. The agency also created the Gold Lion-winning “Welcome to @Apple,” campaign, which marked Apple’s debut on Instagram.

    BBDO contributed significantly as well, with spots like Libresse’s “Blood Normal” from AMVBBDO London and “The Talk” from P&G and BBDO New York also earning Grand Prix.

    Continue reading at AdAge.com