This Ice Cream Is Made From Food Waste (It’s Delicious)

The Portland-based Salt & Straw is releasing a new series of flavors crafted exclusively from food that otherwise would have ended up in the trash to bring attention to all the good food we throw away.

The Portland-based Salt & Straw is releasing a new series of flavors crafted exclusively from food that otherwise would have ended up in the trash to bring attention to all the good food we throw away.

The ice cream is a rich, off-white color, streaked through with warm brown apple butter that cuts the sweetness of the spiced-rum-flavored cream. On the menu of Salt & Straw, the Portland-based, small-batch ice cream institution, the unusual flavor combination is not out of place; Kim and Tyler Malek, the cousins behind Salt & Straw, have made a name for themselves selling offbeat takes on classic staples; their chocolate ice cream is laced with marshmallow fluff, and their strawberry holds hints of honey balsamic vinegar and black pepper.

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Four Silent Personal-Branding Mistakes You Don’t Realize You’re Making

If you’re going to describe your expertise as “unparalleled,” make sure you’re quoting a satisfied customer—not yourself.

If you’re going to describe your expertise as “unparalleled,” make sure you’re quoting a satisfied customer—not yourself.

Whether you work for yourself full-time or have a side hustle, having a personal brand is unavoidable. But while there are more self-promotion tools than ever, actually gaining an audience can still be pretty hard. Everyone has a brand message they’re trying to get across.

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The War For Talent Is Over, And Everyone Lost

Two decades ago, McKinsey researchers saw a “war for talent” brewing. Looking at current trends, two experts see no victors.

Two decades ago, McKinsey researchers saw a “war for talent” brewing. Looking at current trends, two experts see no victors.

This story reflects the views of these authors, but not necessarily the editorial position of Fast Company.

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More Big Advertisers Suspend Google Ads Over Offensive Videos


Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content.

General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon and AT&T, which earlier in the week said they’ve halted YouTube advertising over brand-safety issues.

The Association of National Advertisers also issued a statement Friday supporting “several ANA members” that “have suspended their advertising on Google websites, including YouTube, after some ads were placed near objectionable content including hate speech and terrorist-oriented websites”

Continue reading at AdAge.com

#BeBoldforchange, International Women’s Day at Siegel+Gale

In honor of Women’s History month and International Women’s Day, Siegel+Gale gathered #BeBoldForChange panels of senior female marketing leaders to discuss their proudest achievements, both as women and business leaders, and Margaret Molloy, Global CMO, moderated the discussion.

A focal point of the discussion was women in leadership. As part of the program, these leaders were asked what advice they’d give to their younger selves. Here’s what they had to say:

Trish Sarno, Enterprise Brand Director at CVS Health, reflects on whom you should look to for mentorship.Find someone that’s going places and have that person mentor you.

Leaders aren’t necessarily those with the titles—the VPs and CMOs aren’t necessarily the ones you should emulate—leaders are in unexpected places. Find the influencers who go about their day changing companies quietly, and influencing by getting people to see that their way is better. Look for people who have the qualities that you admire, and emulate them.Additionally, don’t pull up the ladder after you. Women sometimes think there’s a quota for us at the top, and there’s not. Bring up those who help you as you ascend in your career, because you certainly didn’t get there on your own.

Rani Yadav, Senior Director of Marketing at Blue Apron, discusses the need to communicate one’s accomplishments across your organization.

Women in particular tend to put their heads down, do good work and expect that their achievements will be communicated and appreciated. That has always been my strategy, and while it has been pretty successful, it hasn’t always worked. I think communicating your achievements around the organization can be quite helpful. It can feel quite self-serving, which is why I don’t do it very often. But despite that, it’s important to do, and shouldn’t make you feel like you’re being boastful. Start thinking about how you’re contributing to the organization, and communicate that. If you don’t, then you’re inherently not on people’s minds, and that’s a problem.

Amy Dunkin, SVP of Marketing at Houghton Mifflin Harcourt, remarks that women need to cut themselves some slack.Stop feeling guilty. Perfection is hard to achieve, and none of us are perfect, so we have to give ourselves a break every now and then. There’s always going to be more to do, but sometimes it’s best to leave and return to it tomorrow. When you do decide to do that, don’t apologize! We have teams that support us, and that we in turn support, for a reason. Give yourself a break, and don’t feel guilty—my husband certainly doesn’t!

Pepper Evans, former VP of Branding and Member Engagement Marketing at American Express, notes the need for women to know their own mind and express themselves with confidence.Trust your inner voice, and go with your gut! Have the confidence to know your mind and speak up because you have the answers, and for other people to know that, you must comport yourself with confidence. Particularly when you’re in a male-dominated environment, it’s important to speak frankly and advocate for yourself.Additionally, don’t only look internally for opportunities for growth and support. It’s a big, wide world—take a look outside. If you don’t, you may find yourself a bit stuck.

Heather Combs, Director of Global Brand Marketing at Adobe, discusses how one should listen.

It took me a while to realize that if I approach every conversation as if I know nothing, I’ll learn much more. I was hearing everything in the voice in which it was spoken, but the thing we don’t realize about language is that our brains don’t think in words; they think in bits and bytes. We attach meaning to words and that’s what decodes them for us. Then we put them out into the ecosystem, and people grab and unpack them in their own language. Ultimately, we automatically apply bias because that is how our brains are supposed to work. We can come up with very different perspectives, but that doesn’t actually make conversation contentious.

Laura Goldberg, CMO of LegalZoom, remarks on a piece of advice she often shares with her male peers.

I talk to my peers (who are all men) about being aware of the women on their teams that are doing great things, and who may not necessarily be sharing their accomplishments. I see it in my younger self—I thought I should put my head down, do good work and that I would be acknowledged for it, but you have to do a little self-promoting to be noticed.

Christine Heckart, CMO of Brocade Communications, thinks back to her own experience figuring out how to be her authentic self at work.

You can’t do your best work unless you’re your true and authentic best self in the office—amazing work requires you to bring out your best self. And yet you have to do it in a way that is culturally appropriate for your environment and aligned with what other people expect of you.The other thing I would say is, you are your brand. How you treat other people and how they see you matters—and every touchpoint counts. Especially now with social media, it’s more important than ever.

Lisa Kane, Senior Strategy Director at Siegel+Gale reflects on misconceptions around what can make a woman successful at work.

Number one, don’t be afraid to ask for the things you want and have earned. The worst someone can say is “No.”I’d also tell my younger self that I don’t always have to be agreeable. I’ll probably always be one to play more of the peacemaker role, but it’s okay to take a risk and to be the contrarian if you feel strongly about something. If you treat people with respect—even while disagreeing—they’ll respect you back. And if you’re wrong, the way you handle that is much more important than the mistake itself.

Andrea Ward, CMO of Magento Commerce, reflects on her teenage daughter and the way younger women tend to communicate with a lack of confidence.

Something that I see in younger women is a lack comfort with showing self-confidence. It’s in everything they do; the way they talk and the way they communicate their accomplishments. I don’t know why, but women tend show less confidence when stating facts or expressing important points of view, and often feel they have to justify speaking up. My advice is to be confident in what you bring to the table, and don’t be embarrassed to show that confidence.

Margaret Molloy is global CMO and head of business development at Siegel+Gale. Follow her on Twitter: @MargaretMolloy

Jack Morton Boston insights from Cindy Gallop’s Be the Change talk

On Thursday, March 9, following International Women’s Day, the women of Jack Boston gathered to watch IPG’s Women’s Leadership Network webcast, Be The Change, featuring Cindy Gallop.

Be the Change Image

Cindy is one of the most outspoken advocates for diversity in business, tech and advertising – not to mention a total badass. She spoke about skills and talents that can bring more creativity and impact to what we do, the everyday barriers that may get in the way and how to break those down and the inspirational opportunities to realize your own ambitions.

Cindy Gallop is one of the most outspoken advocates for diversity in business, tech and advertising – not to mention a total badass.

Here are 10 key takeaways from the webinar that influence how our Jack Boston women will continue to ‘be the change’ in the workforce:

Say what you think

Own your ideas and make sure you get credit for them. You diminish your own worth when you hold back.

State your ambition

Consistently remind people what that ambition is. Make it clear you want to be a leader.

Take up more space

Understand how your company brings in revenue and recommend new ways to bring in revenue. Women will influence men more than men will influence other men.

Be your own filter

Identify your own beliefs and values. Everything in life and business starts with recognizing what you believe in and what you value. Do what you believe in, and stay true to your values.

Say yes. Say no.

Put yourself up for everything but say no to the “housekeeping” tasks that are often relegated to the women in the office.

Make sh*t happen

Be the person everyone can count on to make shit happen.

Call out barriers

The unfortunate reality is that unconscious bias exists in the workplace. Men are hired and promoted on potential, women are hired and promoted on proof. Call it out, and change the optics. What are the optics of our industry today? Check out TooManyGuysOneGirl on Tumblr.

Build your personal brand
Manage your descriptor and your elevator pitch. When you do this, you are creating value for your company by showing off your talents and capabilities.

Find champions, not just mentors
Find a champion who will make things happen for you. Mentorship is nice and important, but this takes it one step further.

Help change the numbers
Hire groups, not individuals. Boards with three or more women on them have better quality discussions and better results.

Ultimately, as Cindy said, “it’s not about diversity, it’s about humanity.” It is our responsibility make sure our workplace is representative of the communities it serves. How will you be the change in your organization?

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Tom Colicchio Wants To Transform How We Think About Food Policy

The Top Chef star dishes it out on aid to farmers, nutrition trends, and the restaurant rent crisis.

The Top Chef star dishes it out on aid to farmers, nutrition trends, and the restaurant rent crisis.

Tom Colicchio is a busy man. The Top Chef personality and restaurateur whose Crafted Hospitality Group runs some of America’s best known eateries is also a cofounder and board member at Food Policy Action, an advocacy group best known for its “National Food Policy Scorecard,” which rates politicians on their commitment to keeping food safe, healthy, and affordable.

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Is a 37-Year Company Vet AB’s New ‘Real Man of Genius?’


Anheuser Busch InBev is making key marketing leadership changes in the U.S. that affect its massive but struggling Bud Light brand and its sprawling media operations. The moves come the same week the brewer kicked off a global media agency review that could affect its U.S. incumbent, WPP’s MediaCom.

The brewer will turn to 37-year company veteran Andy Goeler as the new VP for Bud Light, replacing Alex Lambrecht, who is moving to an undetermined role. Mr. Goeler, 60, is one of the few remaining holdovers in the marketing department from the old Anheuser Busch, which became AB InBev in 2008 after Brazilian-run InBev bought the U.S. brewer. Mr. Goeler ran Bud Light in the 1990s and was involved in some of the brew’s most iconic campaigns, including “Real Men of Genius.”

“He is the most experienced marketer we have in our organization and he’s got an outstanding track record of results,” said U.S. Marketing VP Marcel Marcondes, who assumed the brewer’s top U.S. marketing job late last year.

Continue reading at AdAge.com

Watch the Newest Ads on TV From Kia, AT&T, Chrysler and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.

Among the new releases, Christina Hendricks shows “confidence never goes out of style” as she rejects a line of chauffeurs and gets behind the wheel of her own Kia in the automaker’s latest ad. A woman at her son’s dental appointment receives a surprise visit from The Dan Band singer Dan Finnerty and sportscaster Greg Gumbel, who have a way, with AT&T’s Unlimited Plus Plan, to make sure she won’t miss out on any March Madness games. And two kids witness pigs flying, snow in hell and a blue moon in Chrysler’s spot promoting its Pacifica Hybrid at “prices you don’t see every day.”

Continue reading at AdAge.com

Infographic: UK Spending on Mother’s Day

In the UK, Mother’s day is exactly three weeks before Easter Sunday and five weeks after Valentine’s Day meaning brands have a very short space of time to roll out new and effective marketing campaigns for Mother’s Day.

 

But the short time period does not appear to have a drastic effect on spending in the UK.

It seems the nature of the celebration between mothers and the maternal bond with their children is just far too strong.

In 2015, it was estimated that Brits spent over half a billion on gifts for Mother’s Day and in 2016 Mother’s Day spending equalled that of Easter.

In general, Londoner’s and men spend more of their Mother’s, and Mother’s Day knocks Father’s Day spending out of the park (Sorry Dad’s).

 

But, it’s not just flowers and chocolate’s that we’re treating our mum’s to these days. We have seen a huge increase in popularity for personalised gifts in the last few years.

Shoppers are in a bid to make their gifts stand out among the rest.

First with cards from Moonpig and boutique gifts from Not on The High Street, and now towards personalised food and drink products like Biscuiteers, Coca-Cola, Nutella and Marmite.

There has been a huge rise of this trend in recent years, and with an expected £1billion being spent on personalised gifts in the UK back in 2015, we can only wonder how this year’s Mother’s Day will contribute to the 2017 personalised gift spend.

 

This infographic is a round up of Mintel’s 2015 study into UK spending on Mother’s Day.

 

Spending on Mother's Day

 

Do you have any of your own spending stats for Mother’s Day? Sound off in the comments below or let us know @HarvestDigital

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